IN PARTNERSHIP WITH
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Guests Aren't the Only Ones Reading Your Reviews Anymore
When someone asks ChatGPT, or any AI assistant, whether a hotel is worth booking, it isn't reading your marketing copy. It's reading your reviews.
From the moment a guest visits your website, to the moment they check out, your operations are quietly writing the story: the way they book, the review they leave, the friend they tell, and whether they come back. This guest story isn't just word of mouth anymore, it's the data AI search reads to decide who to recommend next.
For years, AI search worked off what you told it: marketing copy, property descriptions, the words on your own website. That's over. AI search now draws on real guest sentiment, reviews, ratings, what guests actually say happened onsite, to decide what to surface and recommend. Which means your operations aren't just shaping the guest experience anymore. They're shaping what AI tells the next traveller before they've even found your website.
Join Snapfix and TRYBE to explore why operational excellence has quietly become the new reputation strategy, and the one lever most hotels haven't optimised for yet.
WHAT YOU'LL LEARN
- Why the gap between what a property claims and what guests actually experience is more exposed than ever, and what closes it
- How AI search reads guest sentiment differently to how search engines used to read your website
- What operational excellence looks like day to day, and why fewer fires behind the scenes means a better story for AI to tell
- Where hotels are already losing ground in AI-driven discovery, without knowing it
Speakers.
Glenn Carey
Account Executive at Snapfix
Glenn works closely with hotel operators day to day, and has seen firsthand how the small operational gaps guests never mention out loud are exactly the ones that show up in reviews.
In this session, Glenn will share what closing those gaps actually looks like on the ground, and why it matters more now than it used to.
Amy Moore
Marketing and Partnership Lead at TRYBE
With more than 13 years of marketing experience across technology, hospitality, spa and wellness, Amy is now Marketing and Partnership Lead at TRYBE. She specialises in growth marketing, helping brands scale from start-up to established player through strong brand-building, storytelling and data-driven content that audiences actually want to engage with.As consumers buying behaviour is changing, brands that aren't adapting are being left behind, Amy focuses on how businesses can stay visible and credible in this new search landscape. Day-to-day, when she's not in the office you'll find her at events representing TRYBE, contributing to panels and industry discussions in the spa-tech space, and championing thought leadership that shapes how the sector thinks and grows.
Snapfix is just stupid simple. Red, yellow, green and that's it. Everybody's got a driver's license, so everybody already knows what that means. It's a big part of why adoption across every department has been so fast; and with the photos, the system doesn't care what language your team speaks, and that’s so important in hospitality.
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"It didn't take more than half a day to configure Snapfix to our liking. The team was quick to help, but honestly, we could have done it ourselves. It was that easy."