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Next up

AI Search in Hospitality

How To Keep Your Hotel Visible as AI Search Evolves

DURATION 54 mins
WITH Snapfix · 80 Days
  • ✓ Live Q&A

Be listed or be lost!

Search is changing faster than ever. With AI-driven platforms like ChatGPT, Gemini, and Google’s new AI Mode, hotels can no longer rely on traditional SEO alone to stay visible.

Enter Generative Engine Optimization (GEO), the next evolution of search strategy.

In this second episode of the Snapfix "How To" webinar series, Sam Weston (80 DAYS & Hotel Speak) joins us to break down what GEO means for hotels, why it matters right now, and how you can prepare your property to stand out as AI reshapes the booking journey so you don't get left behind.

WHAT YOU'LL LEARN

  • How AI is transforming hotel discovery and guest booking behavior
  • What Generative Engine Optimization (GEO) is and why it complements SEO rather than replacing it
  • The three pillars of success in AI search
  • Why guest reviews, third-party mentions, and reputation are critical in GEO
  • Practical steps hotels can take today to prepare for the AI-driven future of search

Speakers.

sam

Sam Weston

Head of AI & Marketing at 80 Days

Sam Weston is a strategic hospitality marketing leader with over 20 years’ experience helping hotels drive revenue through smarter marketing.

As Head of AI & Marketing at 80 DAYS and editor of Hotel Speak, he specialises in the intersection of marketing and hospitality. Sam is passionate about helping hotels adapt to shifting digital landscapes, making him the ideal expert to explain how Generative Engine Optimization (GEO) can keep your property visible in the age of AI search.

thomass

Thomas Feeney

Marketing Manager at Snapfix

With a decade of marketing experience, Thomas is passionate about creating compelling customer experiences and telling stories that resonate. Since joining Snapfix in 2024, he has been helping hotels streamline operations and adopt smarter solutions. As host of this webinar, he’ll lead the conversation with Fiona, helping uncover actionable insights.

Snapfix is just stupid simple. Red, yellow, green and that's it. Everybody's got a driver's license, so everybody already knows what that means. It's a big part of why adoption across every department has been so fast; and with the photos, the system doesn't care what language your team speaks, and that’s so important in hospitality.

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Steve Tardugno,
The Brownwood Hotel & Spa, Florida

"It didn't take more than half a day to configure Snapfix to our liking. The team was quick to help, but honestly, we could have done it ourselves. It was that easy."

radisson bw 1 (1)
Rory Rooney,

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