Futureproofing Hospitality in 2026
Trends in Trust, Loyalty, and Guest Experience
- ✓ Live Q&A
Crafting authentic brands that guests trust
In today’s hospitality landscape, guests form opinions long before they arrive, often based on what they see online. Yet too often, the digital story and the real-world experience don’t align.In this session, renowned hospitality strategist Scott Eddy and Snapfix CEO Brett Robbins discuss how hotels can build authenticity, earn trust, and create guest experiences that live up to their brand promise.
Through honest insights and real-world examples, they’ll explore how storytelling, consistency, and genuine connection drive lasting loyalty. From social media strategy to brand perception, this conversation will show how being real, not just polished, is what truly sets a hotel apart in 2026 and beyond.
WHAT YOU'LL LEARN
- Build genuine trust online and offline: Align your hotel’s digital story with real-world guest experiences
- Create memorable, humanized guest experiences: Simple strategies to make your hotel feel personal and authentic.
- Stand out in a crowded digital space: Turn social media followers into loyal guests with impactful storytelling.
- Increase repeat bookings through consistency: Learn how operational and marketing alignment strengthens guest satisfaction.
- Adopt top-performing habits: Discover the storytelling and branding practices successful hotels use to keep guests coming back.
Speakers.
Scott Eddy
Global Hospitality Brand Strategist
Scott Eddy is one of hospitality’s most recognised personalities, known for his no-nonsense approach to social media, branding, and storytelling. With a career that spans luxury travel, digital marketing, and global brand building, Scott has worked with some of the world’s leading hotel groups and tourism boards to elevate their online presence and connect authentically with guests.As a keynote speaker and consultant, he is passionate about helping hotels tell their stories with honesty and impact. Scott’s straight-talking insights have inspired thousands of hospitality professionals to embrace authenticity, build community, and turn followers into loyal guests.
Brett Robbins
CEO at Snapfix
Brett Robbins has spent the last coupe of years working closely with hotel operators to understand where things break down in day-to-day operations, and what it actually takes to fix them. As CEO of Snapfix, he's seen firsthand how the gap between a guest expectation and a team's ability to deliver it is almost always an operational problem.
Brett will share what he's learned from hotels that are getting this right, and where most properties still have room to close the loop.
Snapfix is just stupid simple. Red, yellow, green and that's it. Everybody's got a driver's license, so everybody already knows what that means. It's a big part of why adoption across every department has been so fast; and with the photos, the system doesn't care what language your team speaks, and that’s so important in hospitality.
"It didn't take more than half a day to configure Snapfix to our liking. The team was quick to help, but honestly, we could have done it ourselves. It was that easy."
See it built around
your operation.
Every demo is specific to how your team works. Not a generic walkthrough.