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How to Unlock Wedding Revenue:

What Couples Expect and How Hotels Can Deliver

Insights That Drive Bookings

In just 45 minutes, discover what today’s wedding couples really expect, and how hotel managers can lead their teams to exceed those expectations and win more bookings.

Join Alix Matania-Allerton, Sales Manager at WedPro by WeddingDates and former wedding planner,  as she shares exclusive data and practical insights to help hotels win more wedding business through better coordination, communication, and guest experience.

Whether you oversee a small boutique hotel or a busy wedding venue, this flexible, on-demand session is packed with actionable takeaways, designed for hotel managers who want to lead with confidence and deliver unforgettable events.

What you'll learn

  • What matters most to today’s couples when choosing a wedding venue
  • The most common ways hotels fall short - and how to avoid them
  • How your operations team impacts bookings, reviews, and referrals
  • Real-world strategies to align departments and deliver perfect wedding days.

Speaker

Alix Matania-Allerton

Sales Manager at WedPro

Alix Matania -Allerton is Sales Manager at WedPro by WeddingDates and a leading expert in the wedding and events industry. A former wedding planner with over 15 years of experience, she has personally delivered hundreds of weddings and earned recognition from industry award bodies.

Alix understands the day-to-day challenges faced by both wedding coordinators and general managers. Today, she works with venues across the UK and Ireland to boost conversions, streamline processes, and deliver unforgettable experiences for couples. Her data-driven approach has helped countless hotels turn their wedding business into a consistent and growing revenue stream.

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Host

Darragh Morley

Marketing Executive at Snapfix

Darragh brings 4+ years of marketing experience and a strong background in SaaS to his role at Snapfix.

He collaborates closely with hotel teams and industry partners to create case studies that highlight real-world success. Darragh is passionate about sharing insights that help hoteliers improve operations, guest experiences, and revenue.

In this session, he’ll host the conversation with Alix, guiding hotel managers through strategies to elevate their wedding offering and exceed modern couples’ expectations.

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