About Snapfix | CMMS Software & Company Overview

Active in over 60 countries

Founded in 2019

Voted Top 1% Hotel Tech globally by verified hoteliers

Statistically proven to reduce 1 and 2 star reviews

A hospitality operations platform
built for the people doing the work.
Because when they succeed,
the whole operation does.

Built in Dublin.
Used all over the world.

In 2019, Paul McCarthy had spent years in both software engineering and property management. He'd seen the same problem everywhere: large teams, 24/7 operations, and tools that nobody actually used.

The industry was badly served. Complex software with a million features that people hated. So Paul asked a simple question: what if it was just a traffic light and a photo? That question became Snapfix.

We launched for hotels.
Then the world shut down.

Hotels were the obvious fit, with large teams working around the clock, shift handovers managed on scraps of paper or a WhatsApp group, and no real visibility into what was happening across the property. Snapfix was built for exactly that environment. Then Covid hit in 2020 and the hospitality industry stopped almost overnight. Snapfix kept building alongside the hotels that stayed open, adding verified checks and better checklist reporting to support new cleaning and safety standards. Word spread the way it tends to in hospitality, through people who trust each other: Ireland first, then the UK, then the US. The problem first spotted in Dublin turned out to be everywhere.

What started as a maintenance app has grown into a full operations platform without ever losing what made it work in the first place: simplicity.

Housekeeping

AI-generated schedules. Real-time room status. PMS sync. No more chasing, guessing, or walking the floors.

Maintenance

Reactive and preventive. Every issue reported, assigned, tracked, and closed with photo proof.

Comply

Fire safety, contractor documents, certification tracking. Audit-ready at all times.

Communications

Guests message via WhatsApp. AI handles 85% automatically. Tasks created instantly.

Multi-Site Console

Portfolio-wide visibility. Compare performance across every property from one login.

Chat

Work-focused messaging built into operations. Turn a conversation into a task in seconds.

Asset Management

Every asset logged, tagged, and tracked. Full history. Know when to repair and when to replace.

AI Assistant

Speak to Snapfix like a teammate. Ask questions, create tasks, and get updates using plain language.

"The red-yellow-green system is stupid simple, but it is perfect for what you need
in hotels. There's nothing else like it."

Steve Tardugno, Director of Security & Engineering The Brownwood Hotel & Spa, Florida

"The red-yellow-green system is stupid simple, but it is perfect for what you need
in hotels. There's nothing else like it."

Steve Tardugno, Director of Security & Engineering The Brownwood Hotel & Spa, Florida

"The red-yellow-green system is stupid simple, but it is perfect for what you need
in hotels. There's nothing else like it."

Steve Tardugno, Director of Security & Engineering The Brownwood Hotel & Spa, Florida

"The red-yellow-green system is stupid simple, but it is perfect for what you need
in hotels. There's nothing else like it."

Steve Tardugno, Director of Security & Engineering The Brownwood Hotel & Spa, Florida

WHO IT`S FOR

Maintenance

Knows exactly what needs doing and when. Nothing falls through the cracks, every job is tracked and closed with photo proof.

Housekeeping

Sees their rooms at a glance. Multilingual teams can communicate without confusion no phone calls, no radio, no guesswork about what's next.

Front Desk

Real-time room status without having to chase anyone. They always know what's ready and what's not.

The General Manager

Fewer guest complaints because issues are caught and resolved before they escalate. Full visibility without having to ask for it.

The Area GM

Live oversight across every property from one screen. No spreadsheets, no check-in calls, no chasing.

Because adoption is never a problem, the benefits
flow upward naturally. Lower costs, a more efficient operation, and management teams who finally have the visibility they've always needed — without changing the way their teams work.

2016 - 2018

Paul McCarthy, Snapfix's founder, managed several residential buildings
Coordinated maintenance over WhatsApp.
It was slow, messy, and expensive.
Updates got lost. No consistency.
His son sent a photo instead of writing instructions for a game.
Paul realized: a photo beats a paragraph.
That idea became Snapfix's photo reporting system.
He wanted status anyone could see at a glance.
Red for created. Yellow for in progress. Green for done.
Photos plus traffic lights: Snapfix was born.

2019

Snapfix brings on CTO Cathal Greaney and builds v1 of the app.
One product rule from day one: if it's not 100% necessary, take it out. That rule still holds today.
Fitzpatrick Hotel Killiney becomes Snapfix's first customer.
Early pilots span construction, care homes and hotels.
Snapfix goes all in on hospitality. Nowhere runs 24/7 with a multilingual team and a hundred small things breaking every day quite like a hotel does.

2020

COVID hits in March and hotels close their doors almost overnight.
Snapfix introduces verified checks using NFC tags to support COVID cleaning, alongside Checklists for PPM scheduling.
Improved checklist reporting gives teams clearer health and safety insights.
Plenty of industries kept operating every day with maintenance needs that couldn't wait, and Snapfix opened up to them, from a mining operation in South Africa to a hospital in New Zealand and a vineyard in California.

2021

Introduced Asset Management for tracking the equipment behind the fixes, not just the fixes themselves.
As hotels reopen, Snapfix brings everything learned during COVID back to hospitality.
Introduced the Snapboard for hotels to publicly display cleaning updates during COVID.
First customers in France, Germany and Australia.
1 million tasks completed.
First Hyatt and Hilton locations sign up in Dublin.

2022

First visit to HITEC and first US Hotel customers.
Notable customers in the stadium/events space: Croke Park, Aviva Stadium and 3 Arena.
First Marriott hotel signs up.
Carimar Beach Club became the first hotel in the Caribbean to sign up.
Now operating in over 10 countries.
Snapfix hires its first sales representative in the US to continue expansion.

2023

Skanska, builder of the Empire State Building, becomes a major construction customer.
University of Notre Dame joins.
Expansion into Malaysia, Japan and Italy, alongside first customers in India, Canada and the Middle East.
Properties under Wyndham, IHG and Four Seasons sign up.
Snapfix turns its attention to management companies, building tools for the groups that run hotels, and becomes a staple among European management companies and hotel groups.
First offices outside Ireland are set up Florida, Dubai and India.

2024

Brett Robbins steps in as CEO from the US, opening a new chapter for Snapfix globally.
5 million tasks completed in the app.
First hotels in Mexico, Malta and Belize.
Now operating in over 30 countries.
First Accor and Radisson hotels.

2025

Extensive product development with the introduction of Chat, Rooms & Areas and Comply.
First AI feature launched in Checklist Library.
14 new languages added.
50th country to adopt Snapfix; and further expansion in the Caribbean with Coco Reef in Trinidad & Tobago.
Snapfix wins an award from HotelTechReport for Best Hotel Maintenance Software, ranking in the top 1% of all hotel tech products in the world.

2026

More AI features including Housekeeping, Guest Communications and AI Task Creation added to the app.
First hotels in Cyprus, Gibraltar, Saudi Arabia and Barbados  take us over the 60 country mark.
10 million tasks completed.