Alix Matania -Allerton is Sales Manager at WedPro by WeddingDates and a leading expert in the wedding and events industry. A former wedding planner with over 15 years of experience, she has personally delivered hundreds of weddings and earned recognition from industry award bodies.
Alix understands the day-to-day challenges faced by both wedding coordinators and general managers. Today, she works with venues across the UK and Ireland to boost conversions, streamline processes, and deliver unforgettable experiences for couples. Her data-driven approach has helped countless hotels turn their wedding business into a consistent and growing revenue stream.
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Darragh brings 4+ years of marketing experience and a strong background in SaaS to his role at Snapfix.
He collaborates closely with hotel teams and industry partners to create case studies that highlight real-world success. Darragh is passionate about sharing insights that help hoteliers improve operations, guest experiences, and revenue.
In this session, he’ll host the conversation with Alix, guiding hotel managers through strategies to elevate their wedding offering and exceed modern couples’ expectations.
