Couples increasingly value personalization, flexibility, and seamless communication. They want venues that reflect their style, provide excellent service, and allow them to create a unique celebration.

Most couples only enquire with 3–5 venues, so first impressions matter, from updated photos and clear packages on your website to warm, personalized interactions during showrounds.

Hotels often fall short when communication is generic or inconsistent, or when pricing and packages aren’t transparent. Around 60% of couples say reputation is a key factor, and 1/3 won’t enquire without clear pricing online.

Collect and showcase testimonials from both couples and guests, and ensure maintenance, rooms, and event spaces are flawless to avoid last-minute issues that could jeopardize a booking.

Every department contributes to the guest experience. Align teams by sharing wedding details (couple names, guest counts, VIP requests, timing) in one place so housekeeping, maintenance, front desk, and F&B are coordinated. SOPs for showrounds and pre-event prep ensure every touchpoint, from welcome drinks to room readiness, is seamless and personalized.

Reviews and referrals are crucial. Active collection and display of recent testimonials builds trust and encourages enquiries. Digital convenience also matters: virtual tours, downloadable packages, and simple online forms help couples engage without friction.

Personalized emails and small gestures, like noting favorite drinks or music make couples feel special and increase the likelihood of positive word-of-mouth.

Couples want smaller, intimate celebrations, personalization, and a seamless digital experience.

Virtual tours, online booking forms, and clear package information are increasingly expected.

Tip: Thoughtful upsells, inspired by real weddings, enhance revenue without feeling transactional.