Weddings remain one of the most profitable and most misunderstood opportunities in hospitality. Find out how your hotel can win more bookings, increase referrals, and make every couple feel like the only one.
How can your hotel make more money from weddings?
In the UK alone, there are over 200,000 weddings each year, and in Ireland, couples spend an average of €36,000 on their big day.
Despite these numbers, many hotels struggle to fully capitalise on this demand. Why? Because it’s not just about having a beautiful venue. It’s about the experience, and today’s couples expect a lot more than a nice view and a friendly email.
“Only 24% of couples say they feel special during the planning process.”
That disconnect is costing hotels thousands in missed bookings, low conversion rates, and lost referrals.
In this first episode of the Snapfix “How To” webinar series, we teamed up with WedPro by WeddingDates to show exactly how hotels can fix this, and turn weddings into a reliable, consistent revenue engine.
Watch the full session now to discover:
- • What today’s couples really care about
- • The simple touchpoints that build trust, drive referrals, and increase spend
- • How operations and marketing can work together to boost wedding conversion rates
- • Why personalisation wins every time
You’ll also hear real-world examples from wedding planners and hoteliers about what impresses couples and what sends them walking.
Why do most hotels miss out on wedding revenue?
Weddings aren’t just about one big day, they’re about lifetime impressions, referrals, and future spend.
Here’s what the data tells us:
- • 72% of Irish couples say quality matters more than cost
- • 60% base their decision on reputation
- • 30% of UK couples won’t even inquire if pricing isn’t visible online
Hotels that bridge this gap:
- • Convert more inquiries
- • Upsell without being pushy
- • Generate word-of-mouth referrals that compound year after year
If you're only focusing on the venue, you're missing where the real ROI happens: in alignment, attention to detail, and human connection.
What mistakes are hotels making with weddings?
This isn’t guesswork. These are real mistakes shared by real experts and couples:
1. Treating weddings as just another event
When weddings are siloed under sales or events, critical operational touchpoints get overlooked, from housekeeping prep to front desk welcomes and maintenance fixes.
Couples notice when the team isn’t aligned. And when something goes wrong on a site visit, they don’t come back.
One venue lost a €25,000 booking after a couple noticed a mouldy wall during their first visit, and saw it still hadn’t been fixed months later.
This webinar shows you how tools like Snapfix and WedPro prevent issues like this to protect your profits and reputation.
2. Communication is robotic.
Today’s couples expect personalisation. If your replies feel robotic, you’re likely to be ghosted. According to WedPro’s latest research, couples want to be nurtured, if your follow-up sounds like a template, they’re moving on.
Couples have been proven to spend more when they feel genuinely seen and supported.
3. A few more silent killers - and they’re easier to fix than you think.
Most hotels are making costly mistakes every week, and don’t even realise it. They’re not dramatic… but they quietly kill conversions, upsells, and referrals.
Once you spot them, you won’t unsee them.
If you’re not even aware of these, you’re almost certainly losing bookings.
How do successful hotels turn weddings into repeatable revenue?
Here's what you’ll get from the webinar:
You’ll walk away with clear, actionable wins - here’s a quick preview (but we save the how for the video):
- • What modern couples really want
- • What couples actually look for on your website (and what turns them off)
- • How to build real relationships before the couple even walks through the door
- • What to say in emails to avoid getting ghosted
- • How to make every department part of the sales journey - not just events
- • How to increase bookings without adding new packages
- • Simple ways to boost upsells and referrals without feeling salesy
- • How technology can reduce stress and elevate the guest experience
- • And more practical changes you can make immediately
FAQs: Hotel wedding strategy and revenue growth
Q: Why should I watch this instead of reading a summary?
Firstly, this isn’t a summary. It’s a teaser. The real insights are in the video.
The tactics that actually move the needle; the phrasing, emotional triggers, operational tweaks, and real examples can’t be captured in a bulleted list. You need to hear them explained by someone who’s worked with hundreds of venues and knows exactly what separates the venues that win weddings from the ones that don’t.
Q: Who’s the speaker, and why should I trust them?
Alix Matania-Allerton is the Sales Manager at WedPro by WeddingDates - and a former wedding planner who’s worked with hundreds of hotels and venues across the UK and Ireland. She doesn’t just teach strategy - she’s lived it.
Her insights are backed by real data from real couples, drawn from WedPro’s 2025 Wedding Industry Reports. These reports are based on what engaged couples actually think, want, and expect from venues - not assumptions. You’ll hear directly what influences their decisions, what frustrates them, and what makes them fall in love with a venue.
This isn’t an opinion. It’s real-world experience combined with real customer data and it’s exactly what makes this webinar worth watching.
Q: Who is this webinar for?
General Managers, Directors of Sales, Events Coordinators, Marketing Leads, and anyone responsible for guest experience or wedding bookings.
Q: Will I learn anything new if I already work in weddings?
Yes absolutely, even experienced wedding teams will take away fresh ideas, including new trends from WedPro’s 2025 Wedding Industry Report, clever ways to re-engage couples, and overlooked touchpoints that drive referrals.
Q: How can I access the full Wedding Industry Reports?
The insights in the webinar are backed by real data from WedPro’s 2025 Wedding Industry Reports, with separate versions for the UK and Ireland.
If you're interested in a deeper dive into the stats, trends, and direct quotes from couples, you can download the full reports here:
Each one is packed with real feedback from engaged couples, 2025 wedding trends, and practical advice you can apply immediately.
What’s Next
This is Episode 1 of Snapfix’s new “How To” series - short, expert-led sessions built to help hotel teams:
- •Unlock new revenue streams
- • Streamline operations
- • Stay competitive in a changing digital landscape
Coming soon: Episode 2 - How to Keep Your Hotel Visible as AI Search Evolves
