Sustainable Tourism in Action

How Dromoland Castle is Pioneering Green Hospitality

Now available to watch on-demand for free.

Join us for a 30-minute on-demand webinar as Sustainability Officer Fiona O'Shea Stack takes us behind the scenes to reveal how Dromoland Castle is leading the way in sustainable tourism and green hospitality.

What you’ll learn:

How a historic luxury hotel is turning sustainability goals into reality.
The latest sustainability trends shaping the hospitality industry in Ireland & the UK.
Big-impact projects vs. small, effective changes - what truly makes a difference?
The role of guest engagement & green certifications in long-term sustainability success.

Whether you're a hotel professional, sustainability advocate, or travel industry expert, this concise yet impactful session will provide actionable insights to help hotels thrive while prioritising environmental responsibility.

Speaker

Fiona O'Shea Stack

Sustainability Officer at Dromoland Castle

Fiona O’Shea Stack is an award-winning sustainability leader, shaping the future of green hospitality at Dromoland Castle. As the hotel’s Sustainability Officer, she has been instrumental in implementing innovative initiatives that balance environmental responsibility with luxury guest experiences.

Host

Thomas Feeney

Marketing Manager at Snapfix

With a decade of marketing experience, Thomas is passionate about creating compelling customer experiences and telling stories that resonate. Since joining Snapfix in 2024, he has been helping hotels streamline operations and adopt smarter solutions. As host of this webinar, he’ll lead the conversation with Fiona, helping uncover actionable insights.

Sustainable Hospitality FAQs

Everything you need to know about sustainability in hospitality.

What are the biggest sustainability trends in the hotel industry right now?

Hotels in Ireland and the UK are focusing on energy efficiency, reducing single-use plastics, and adopting renewable energy sources. Many are also investing in smart building technology and greener supply chains to meet guest expectations and regulatory standards.

How can sustainable practices save hotels money?

Sustainability isn’t just good for the planet; it reduces costs too. Energy-efficient lighting, water-saving fixtures, and smarter maintenance practices often lower utility bills and extend asset life, leading to long-term financial savings for hotels.

What small sustainability changes can hotels make that have a big impact?

Simple steps like switching to LED lighting, using refillable bathroom amenities, and digitising paper-heavy processes can make a noticeable difference. These changes require little investment but quickly improve efficiency and reduce waste.

Why is guest engagement important for hotel sustainability?

Guests are more likely to support eco-friendly hotels when they feel involved. Encouraging towel reuse, offering visible recycling options, and clearly communicating sustainability efforts helps build trust, improve satisfaction, and strengthen brand reputation.

Do green certifications make a difference for hotels?

Yes - certifications like Green Key or LEED signal credibility and commitment to sustainability. They not only help attract eco-conscious travellers but also provide frameworks that guide hotels toward measurable, long-term environmental improvements.

In today’s AI-driven landscape, certifications are becoming even more important for hotel discovery. Booking platforms and search engines increasingly rely on structured data and verified credentials when recommending properties. Hotels with recognized sustainability certifications are more likely to be highlighted in search results, voice assistants, and AI-powered travel planners, making these badges not just a mark of responsibility, but also a competitive advantage in visibility.