Hotel operations are in transition. As staffing pressures mount and guest expectations rise, properties are moving away from fragmented systems - WhatsApp groups, spreadsheets, manual checklists - toward integrated, centralized operations management.
In this practical webinar, Oxsana and Snapfix explore how this shift transforms not just compliance, but your entire operational strategy. From breaking down silos between departments to enabling predictive maintenance and strategic procurement, discover how leading hotels are building resilient, sustainable operations.
Hear directly from a hotel operator who transformed their organization by connecting compliance, maintenance, and procurement into one cohesive system. Learn the real-world roadmap: how to achieve accountability at scale, reduce costs, boost staff productivity, and position your hotel for competitive advantage.
Whether you're scaling a portfolio or optimizing a single property, this session reveals what modern hotel operations actually look like - and how the right partnership delivers measurable results.

Leading this Snapfix webinar is David Miley, an accomplished Account Executive with a rich background in B2B tech sales, customer service, and digital marketing. With experience from industry leaders like Hipages Group and Accenture, David brings a unique blend of skills tailored to helping businesses enhance efficiency and drive growth through technology.
Known for his strategic approach and deep commitment to understanding client needs, David is well-versed in guiding businesses through complex processes with clarity and precision. In this session, he’ll walk you through how Snapfix can streamline your operations, providing you with expert insights and practical tips to get the most out of the platform.
Brett Robbins is the CEO of Snapfix, the visual-first operations platform used by thousands of hotels worldwide to streamline operations by improving maintenance, compliance, and communication.
With a background in technology and operational leadership, Brett is driven by one goal; helping hotel teams deliver exceptional guest experiences through simplicity and consistency.
Under his leadership, Snapfix has become a trusted partner for hotels seeking operational excellence through collaboration and productivity. Brett brings a practical, people-first perspective to how technology can empower staff, enhance consistency, and create guest experiences that truly match the brand story.
Snapfix is the most intuitive & powerful maintenance app, bringing productivity to your operations with photo-first work orders.
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Brocket Hall Estate
“Snapfix has brought about a significant transformation in the way we manage our properties. With its user-friendly platform, we can now easily streamline our daily tasks, assign responsibilities, and communicate seamlessly across teams—leading to a noticeable boost in our efficiency and productivity levels.”
General Manager
Lee Williams
InterContinental
"Snapfix is great for our hotel's maintenance and cleaning tasks. Using photos for communication is so easy and efficient for our team. I recommend Snapfix highly to any hotelier."
General Manager
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Highway West Vacations
“There are few software solutions in hospitality that qualify as easy wins, but Snapfix is definitely one of them.”
Corporate Director of Rooms
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Eccles Hotel
“Snapfix has brought about a significant transformation in the way we manage our properties. With its user-friendly platform, we can now easily streamline our daily tasks, assign responsibilities, and communicate seamlessly across teams—leading to a noticeable boost in our efficiency and productivity levels.”
David Manning
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Skyview Bangkok
“Snapfix has become an integral part of our operations. We've rolled it out across every department, and the transparency, data, insights, productivity, and process improvements have been nothing short of remarkable. Most importantly, it's had a significant positive impact on our guest experience.”
Nathan Quinlan
Hotel ManagerEverything hoteliers need to know about building authentic brands, mastering digital storytelling, and driving more direct bookings in 2026.
Hotels can drive direct bookings by turning social media into a trusted source of inspiration and information. Share real guest experiences, respond quickly to messages, and include clear “Book Direct” calls to action.
Consistent storytelling builds confidence, while linking posts and reels to your website or booking engine reduces dependency on OTAs.
Authentic, visual content performs best across all platforms. Short videos showing behind-the-scenes moments, guest interactions, and staff personalities help guests feel connected before they arrive. On LinkedIn, focus on thought leadership and culture, while Instagram and TikTok are ideal for storytelling and emotional connection.
Transparency is key. Use real photos, showcase genuine guest feedback, and highlight your team and community. Guests can spot staged content easily, so honesty and consistency across your channels are essential. When your online story matches the on-property experience, you create trust that leads to loyalty.
Independent hotels succeed online by leaning into their uniqueness. Focus on local experiences, personal service, and storytelling that reflects your character and values.
Partner with local creators, use user-generated content, and keep your tone conversational rather than corporate. A smaller, engaged following is more valuable than a large, passive one.
Track both engagement and conversion metrics. Look beyond likes and follows to clicks on booking links, direct website traffic, and guest feedback mentioning social media.
Use UTM links and Google Analytics to measure the journey from post to booking. The true ROI comes when social storytelling drives repeat stays and referrals.