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How to Put Housekeeping at the Heart of Hotel Success

with Lonny Wolfe

Empowering Housekeeping to Drive Hotel Success

Housekeeping isn’t just about clean rooms; it’s about creating experiences, delivering guest satisfaction, and driving revenue.

In celebration of International Housekeeping Week 2025, Snapfix is shining a spotlight on the true heartbeat of every hotel: the housekeeping team.

In Volume 4 of the Snapfix “How To” series, hospitality expert Lonny Wolfe shares why housekeeping deserves a seat at the leadership table, and how hotels can transform their housekeeping departments into engines of excellence, consistency, and profitability.

What you'll learn

  • Why housekeeping is central to compliance, reviews, and hotel profitability

  • How leadership and culture directly influence team morale and performance

  • Practical steps to retain and empower housekeeping staff

  • Simple ways to elevate cleanliness and standards every single day

 

Speaker

Lonny Wolfe

CEO at The Art of Housekeeping

Lonny Wolfe is an award-winning hospitality consultant and operations leader with over 25 years of experience transforming housekeeping and hotel operations.

A former General Manager and turnaround specialist for leading brands including Hilton, Marriott, Hyatt, Lonny is the founder of The ART of Housekeeping — a hands-on framework designed to redefine housekeeping standards and elevate guest satisfaction across every level of hotel operations.

Recognised as one of the 25 Most Inspirational Executives in Travel & Hospitality and a Top 50 Social Media Influencer in Hospitality, Lonny is known for his no-nonsense, results-driven approach that blends tough love with deep respect for the craft of hospitality.

His passion and decades of real-world experience make him the perfect voice to explore how hotels can put housekeeping at the heart of their success.

Lonny Wolfe
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Meet Your Host

Leading this Snapfix webinar is David Miley, an accomplished Account Executive with a rich background in B2B tech sales, customer service, and digital marketing. With experience from industry leaders like Hipages Group and Accenture, David brings a unique blend of skills tailored to helping businesses enhance efficiency and drive growth through technology.

Known for his strategic approach and deep commitment to understanding client needs, David is well-versed in guiding businesses through complex processes with clarity and precision. In this session, he’ll walk you through how Snapfix can streamline your operations, providing you with expert insights and practical tips to get the most out of the platform.

 

Darragh Morley

Host

Darragh Morley

Marketing Executive at Snapfix

Darragh Morley is a marketing professional with over four years of experience in SaaS and hospitality technology. As Marketing Executive at Snapfix, he collaborates with hotel teams and industry partners to create practical, value-driven resources; from case studies and webinars to educational guides that help hoteliers improve operations and elevate performance.

As host of How to Put Housekeeping at the Heart of Hotel Success, Darragh will lead the conversation with Lonny Wolfe, uncovering how hotels can empower their housekeeping teams to drive guest satisfaction, stronger reviews, and long-term profitability.

See Snapfix in action

Snapfix is the most intuitive & powerful maintenance app, bringing productivity to your operations with photo-first work orders.

What customers are saying about Snapfix

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Brocket Hall Estate

“Snapfix has brought about a significant transformation in the way we manage our properties. With its user-friendly platform, we can now easily streamline our daily tasks, assign responsibilities, and communicate seamlessly across teams—leading to a noticeable boost in our efficiency and productivity levels.”

Lee Williams

General Manager

Lee Williams

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InterContinental

"Snapfix is great for our hotel's maintenance and cleaning tasks. Using photos for communication is so easy and efficient for our team. I recommend Snapfix highly to any hotelier."

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General Manager

Nicky Logue

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Highway West Vacations 

“There are few software solutions in hospitality that qualify as easy wins, but Snapfix is definitely one of them.”

Nathan Harkins

Corporate Director of Rooms

Nathan Harkins

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Eccles Hotel

“Snapfix has brought about a significant transformation in the way we manage our properties. With its user-friendly platform, we can now easily streamline our daily tasks, assign responsibilities, and communicate seamlessly across teams—leading to a noticeable boost in our efficiency and productivity levels.”

David Manning

David Manning

General Manager

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Skyview Bangkok

“Snapfix has become an integral part of our operations. We've rolled it out across every department, and the transparency, data, insights, productivity, and process improvements have been nothing short of remarkable. Most importantly, it's had a significant positive impact on our guest experience.”

Nathan Quinlan

Nathan Quinlan

Hotel Manager

Hotel Housekeeping FAQs

Everything you need to know about hotel cleanliness, guest satisfaction, and boosting revenue through housekeeping excellence.

Why is housekeeping so important for hotel revenue?

Housekeeping sets the tone for a guest’s entire stay. Clean, well-prepared rooms influence how guests feel, whether they relax, enjoy amenities, and ultimately return or recommend the hotel.

Studies show cleanliness is the top factor in guest satisfaction: 87% of travelers cite it as critical in reviews, and 81% consider it the top priority when choosing where to stay.

Immaculate rooms drive positive reviews, repeat bookings, and higher RevPAR, making housekeeping a direct revenue driver.

How does room cleanliness affect online reviews and ratings?

Guests frequently mention cleanliness in reviews, and even a single negative comment can impact a hotel’s reputation and future bookings.

High cleanliness scores correlate with stronger guest satisfaction and trust, leading to higher occupancy and the ability to command premium rates. Each spotless room contributes to repeat business and strengthens the hotel’s online credibility.

What are the biggest challenges hotels face in maintaining housekeeping standards?

Hotels commonly struggle with staff shortages, high turnover, inconsistent standards, and communication gaps between housekeeping, front desk, and maintenance.

Without proper training, clear SOPs, and structured oversight, even minor lapses can create negative impressions and harm guest satisfaction. Ensuring consistency and quality control is critical to protect both reputation and revenue.

How can SOPs, checklists, and training improve housekeeping performance?

Structured SOPs and checklists provide step-by-step guidance for daily tasks, ensuring rooms consistently meet brand standards. Regular inspections, audits, and ongoing staff training help reduce errors, maintain quality, and boost team efficiency.

Well-documented processes make onboarding faster, improve accountability, and create a culture of excellence among housekeeping teams.

What role can technology play in supporting housekeeping operations?

Technology can streamline communication, track task completion, and enable proactive maintenance.

Digital checklists, photo-based reporting, and centralized platforms allow teams to stay aligned, flag issues quickly, and maintain consistent standards.

By integrating smart tools like Snapfix, hotels can ensure spotless rooms, minimize guest complaints, enhance efficiency, and ultimately increase repeat bookings and revenue.