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AI Search in Hospitality:

How To Keep Your Hotel Visible as AI Search Evolves

Be listed or be lost!

Search is changing faster than ever. With AI-driven platforms like ChatGPT, Gemini, and Google’s new AI Mode, hotels can no longer rely on traditional SEO alone to stay visible.

Enter Generative Engine Optimization (GEO), the next evolution of search strategy.

In this second episode of the Snapfix "How To" webinar series, Sam Weston (80 DAYS & Hotel Speak) joins Snapfix’s Thomas Feeney to break down what GEO means for hotels, why it matters right now, and how you can prepare your property to stand out as AI reshapes the booking journey so you don't get left behind.

What you'll learn

  • How AI is transforming hotel discovery and guest booking behavior
  • What Generative Engine Optimization (GEO) is and why it complements SEO rather than replacing it
  • The three pillars of success in AI search
  • Why guest reviews, third-party mentions, and reputation are critical in GEO
  • Practical steps hotels can take today to prepare for the AI-driven future of search

Speaker

Sam Weston

Head of AI & Marketing at 80 Days

Sam Weston is a strategic hospitality marketing leader with over 20 years’ experience helping hotels drive revenue through smarter marketing.

As Head of AI & Marketing at 80 DAYS and editor of Hotel Speak, he specialises in the intersection of marketing and hospitality. Sam is passionate about helping hotels adapt to shifting digital landscapes, making him the ideal expert to explain how Generative Engine Optimization (GEO) can keep your property visible in the age of AI search.

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Meet Your Host

Leading this Snapfix webinar is David Miley, an accomplished Account Executive with a rich background in B2B tech sales, customer service, and digital marketing. With experience from industry leaders like Hipages Group and Accenture, David brings a unique blend of skills tailored to helping businesses enhance efficiency and drive growth through technology.

Known for his strategic approach and deep commitment to understanding client needs, David is well-versed in guiding businesses through complex processes with clarity and precision. In this session, he’ll walk you through how Snapfix can streamline your operations, providing you with expert insights and practical tips to get the most out of the platform.

 

Thomas Feeney

Host

Thomas Feeney

Marketing Manager at Snapfix

With a decade of marketing experience, Thomas is passionate about creating compelling customer experiences and telling stories that resonate. Since joining Snapfix in 2024, he has been helping hotels streamline operations and adopt smarter solutions. As host of this webinar, he’ll lead the conversation with Sam, helping uncover actionable insights.

See Snapfix in action

Snapfix is the most intuitive & powerful maintenance app, bringing productivity to your operations with photo-first work orders.

What customers are saying about Snapfix

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Brocket Hall Estate

“Snapfix has brought about a significant transformation in the way we manage our properties. With its user-friendly platform, we can now easily streamline our daily tasks, assign responsibilities, and communicate seamlessly across teams—leading to a noticeable boost in our efficiency and productivity levels.”

Lee Williams
General Manager
Lee Williams

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InterContinental

"Snapfix is great for our hotel's maintenance and cleaning tasks. Using photos for communication is so easy and efficient for our team. I recommend Snapfix highly to any hotelier."

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General Manager
Nicky Logue

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Highway West Vacations 

“There are few software solutions in hospitality that qualify as easy wins, but Snapfix is definitely one of them.”

Nathan Harkins
Corporate Director of Rooms
Nathan Harkins

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Eccles Hotel

“Snapfix has brought about a significant transformation in the way we manage our properties. With its user-friendly platform, we can now easily streamline our daily tasks, assign responsibilities, and communicate seamlessly across teams—leading to a noticeable boost in our efficiency and productivity levels.”

David Manning
David Manning
General Manager

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Skyview Bangkok

“Snapfix has become an integral part of our operations. We've rolled it out across every department, and the transparency, data, insights, productivity, and process improvements have been nothing short of remarkable. Most importantly, it's had a significant positive impact on our guest experience.”

Nathan Quinlan
Nathan Quinlan
Hotel Manager