Now available to watch on-demand for free.
Search is changing faster than ever. With AI-driven platforms like ChatGPT, Gemini, and Google’s new AI Mode, hotels can no longer rely on traditional SEO alone to stay visible.
Enter Generative Engine Optimization (GEO), the next evolution of search strategy.
In this second episode of the Snapfix "How To" webinar series, Sam Weston (80 DAYS & Hotel Speak) joins us to break down what GEO means for hotels, why it matters right now, and how you can prepare your property to stand out as AI reshapes the booking journey so you don't get left behind.
Sam Weston is a strategic hospitality marketing leader with over 20 years’ experience helping hotels drive revenue through smarter marketing.
As Head of AI & Marketing at 80 DAYS and editor of Hotel Speak, he specialises in the intersection of marketing and hospitality. Sam is passionate about helping hotels adapt to shifting digital landscapes, making him the ideal expert to explain how Generative Engine Optimization (GEO) can keep your property visible in the age of AI search.
Leading this Snapfix webinar is David Miley, an accomplished Account Executive with a rich background in B2B tech sales, customer service, and digital marketing. With experience from industry leaders like Hipages Group and Accenture, David brings a unique blend of skills tailored to helping businesses enhance efficiency and drive growth through technology.
Known for his strategic approach and deep commitment to understanding client needs, David is well-versed in guiding businesses through complex processes with clarity and precision. In this session, he’ll walk you through how Snapfix can streamline your operations, providing you with expert insights and practical tips to get the most out of the platform.
With a decade of marketing experience, Thomas is passionate about creating compelling customer experiences and telling stories that resonate. Since joining Snapfix in 2024, he has been helping hotels streamline operations and adopt smarter solutions. As host of this webinar, he’ll lead the conversation with Sam, helping uncover actionable insights.
Snapfix is the most intuitive & powerful maintenance app, bringing productivity to your operations with photo-first work orders.
Brocket Hall Estate
“Snapfix has brought about a significant transformation in the way we manage our properties. With its user-friendly platform, we can now easily streamline our daily tasks, assign responsibilities, and communicate seamlessly across teams—leading to a noticeable boost in our efficiency and productivity levels.”
General Manager
Lee WilliamsInterContinental
"Snapfix is great for our hotel's maintenance and cleaning tasks. Using photos for communication is so easy and efficient for our team. I recommend Snapfix highly to any hotelier."
General Manager
Nicky LogueHighway West Vacations
“There are few software solutions in hospitality that qualify as easy wins, but Snapfix is definitely one of them.”
Corporate Director of Rooms
Nathan HarkinsEccles Hotel
“Snapfix has brought about a significant transformation in the way we manage our properties. With its user-friendly platform, we can now easily streamline our daily tasks, assign responsibilities, and communicate seamlessly across teams—leading to a noticeable boost in our efficiency and productivity levels.”
David Manning
General ManagerSkyview Bangkok
“Snapfix has become an integral part of our operations. We've rolled it out across every department, and the transparency, data, insights, productivity, and process improvements have been nothing short of remarkable. Most importantly, it's had a significant positive impact on our guest experience.”
Nathan Quinlan
Hotel ManagerEverything hotel marketers need to know about GEO, AI mode, and staying visible in LLM-driven discovery.
Guests no longer scroll endless blue links; AI systems like ChatGPT, Gemini, and Google AI Mode are giving travelers short curated lists of hotels.
That means visibility has shifted from “ranking high” to “being chosen,” and hotels need to adapt their content and reputation so AI includes them in these shortlists .
GEO is the next step after SEO. It’s about structuring your hotel’s online presence so AI systems can clearly understand your property, trust the information, and confidently recommend it.
Success depends on the 3 C’s:
AI engines look for trust signals before recommending a hotel. Recent reviews, strong ratings, and mentions in authoritative lists (like “best hotels” features or awards) all build credibility. On the flip side, inconsistent or negative reviews can lower your chances of being selected in an AI-generated shortlist.
Start with schema markup and structured data and FAQs.
Make sure your hotel’s name, location, room count, amenities, and unique features are clear and consistent everywhere.
Simple factual phrasing (e.g., “150-room Art Deco hotel in Knightsbridge with rooftop pool”) gives AI the clarity it needs.
It’s already happening. Studies show 90% of travelers are open to AI trip suggestions in some countries.
In 2025, 83% of 4&5 star London hotels reported bookings traced to LLMs.
The numbers are still small, but the growth is fast meaning hotels that adapt early will have the edge .