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Hospitality Trends for 2023

January 16 2023

The hotel industry is constantly evolving and adapting to technological changes, consumer preferences, and economic conditions. Here are a few key trends that will shape the hotel industry in 2023:





As travellers look for a more personal experience, hotels are focusing on personalization or micro-moments in different aspects of their guest experience. Micro-moments are the small interactions and moments throughout a guest's journey. From design to amenities, and services, guests are looking for a stay that reflects their individual style, interests, and preferences. Hotels will focus on providing guests with personalized and relevant information at the right time, whether it's through mobile, web or social media, to make the guest experience more convenient, memorable and enjoyable. Hotels are using data and analytics to personalize the guest experience, from the moment they book, throughout their stay and after. Creating a distinctive visitor experience increases revenue while enhancing brand reputation and customer loyalty.




The trend towards sustainability will continue to be a major focus for hotels in 2023.  As consumers become more environmentally conscious, hotels will continue to look for ways to reduce their environmental footprint. This includes implementing green energy solutions, recycling and composting programs, and sourcing local and sustainable food. Accor is partnering with SOURCE Global, PBC to bring the world’s first truly sustainable bottled drinking water brand to prominent hotels in Singapore.

Hotels will also invest in sustainable building design and materials, in order to reduce the environmental impact of construction.




The wellness trend is here to stay and will continue to be a major focus for hotels in 2023. With people paying more attention to their overall health, hotels are incorporating more wellness-related amenities and services. From spa treatments to fitness classes and healthy food options, hotels are looking for ways to help guests relax, destress, and improve their overall wellness during their stay. Expect hotels to also focus on promoting healthy and holistic wellness, such as yoga and meditation, rather than just fitness.


Remote and hybrid work


Remote work and hybrid work models are becoming more popular since companies have adopted flexible work policies. In 2023, hotels will increasingly cater to this trend by offering more flexible accommodation options, such as extended stay rooms and work-friendly spaces. Hotels will also focus more on offering high-speed internet, printing and other necessary amenities for remote workers.



Artificial Intelligence


Artificial Intelligence (AI) is increasingly being used in hotels to enhance the guest experience and streamline operations. AI can be used in a variety of ways, including:

  • - Chatbots: providing guests with digital assistants that answer questions, and provide room service, among others. Hotels are using chatbots to communicate with guests and answer their questions in real time. This can help to improve the guest experience by providing quick and accurate responses to guests' queries, whether it be about room service, local attractions, or check-out time.
  • - Voice assistants: Hotels are also using voice assistants, such as Amazon Alexa or Google Home, to provide guests with an even more seamless experience. Guests can use voice commands to control the lights and temperature in their rooms, as well as order room service, make requests, and access hotel information.  Disney has just partnered up with Amazon to create the Alexa-enabled Hey Disney! experience through Echo devices at selected Disney Resorts hotels.
  • - Personalized recommendations: AI-powered technology can also be used to provide personalized recommendations to guests. For example, hotels can use data on guests' preferences and past stays to recommend restaurants, activities, and other local attractions that will be of interest to them.


Virtual reality and augmented reality


The use of virtual reality (VR) and augmented reality (AR) technology is likely to increase in the coming years, as hotels look for ways to enhance the guest experience. VR and AR can be used for virtual tours of rooms, amenities, and other aspects of the hotel, which can help guests to get a better sense of the property before they book. Additionally, VR and AR can also be used to create immersive and entertaining experiences for guests, such as virtual games or activities.


Smart hotels



Smart hotels are a new trend in the hospitality industry that uses technology to improve the guest experience and streamline operations. They are equipped with IoT (Internet of Things) solutions to make the guest experience more efficient and convenient by allowing guests to use their smartphones or other devices to control lights, temperature and other room features, check-in, check-out, access their rooms and even make payments.


Everyone in any building can use their phone and camera to instantly turn their building into a ‘smart building’ with Snapfix. our platform is compatible with NFC smart tags for checklists and inspections, and with QR codes to easily report issues. Snapfix automates and streamlines maintenance operations allowing you and your team to save time and provide a great guest experience.


These are just a few examples of trends that will be shaping the hospitality industry in 2023, but the industry is constantly evolving and other trends may emerge as well. As technology continues to advance, consumer preferences change, and global events unfold, the hospitality industry will continue to adapt and innovate to provide the best possible experience for guests.


To receive all the latest Snapfix platform updates, industry news and opportunities make sure to sign up for our weekly Snapfix Newsletter here.

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